Google Play takes another step closer to the App Store

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Google Play takes another step closer to the App Store

Google Play takes another step closer to the App Store

May 13, 2021
ASO
General

Google has announced another change to its policies for app metadata and introduced new guidelines for assets listed on its…

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5 eCommerce Blog Ideas for High-Quality Traffic

5 eCommerce Blog Ideas for High-Quality Traffic

May 6, 2021
SEO
Best Practices

From demonstrating your brand values to positioning products, these ideas will help you build a better eCommerce blog. Estimates suggest…

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Digital Education Takes Flight With Benny Arbel & Inception’s AR Learning

Digital Education Takes Flight With Benny Arbel & Inception’s AR Learning

April 22, 2021
Q&A

Benny Arbel is the Founder & CEO of Inception XR. He founded the company in 2016 together with co-founders Dana…

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4 Ways to Boost Sales with Your Ecommerce Marketing Strategy

4 Ways to Boost Sales with Your Ecommerce Marketing Strategy

April 19, 2021
UA
Best Practices

From going mobile-first to personalizing your campaigns, these tips will help you meet your sales goals. The eCommerce landscape is…

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How to Build an eCommerce Marketing Plan That Converts

How to Build an eCommerce Marketing Plan That Converts

April 12, 2021
UA
Best Practices

Navigating the modern eCommerce landscape isn’t easy, but these steps will put you on the right path. In 2021, eCommerce…

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How Is Apple’s iOS 14 IDFA Update Likely to Impact Advertisers?

How Is Apple’s iOS 14 IDFA Update Likely to Impact Advertisers?

April 8, 2021
UA
Best Practices
General

Apple’s iOS 14.5 update is going to change how advertisers target and track users.  Let’s look at how it will…

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How to adapt creatives for every platform — for maximum performance

How to adapt creatives for every platform — for maximum performance

April 4, 2021
UA
Creative
Events

When it comes to digital marketing, there's no such thing as a one-size-fits-all creative for all platforms. To really perform,…

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What is Cross-Channel Marketing?

What is Cross-Channel Marketing?

March 26, 2021
UA
Best Practices
General

Cross-channel marketing aims to create a consistent experience across a variety of digital channels. Read on to find out how…

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Social Point’s Ana Maria Rizopol Combines Creativity and Data for Success

Social Point’s Ana Maria Rizopol Combines Creativity and Data for Success

March 25, 2021
Q&A
General

Chatting with Ana Maria Rizopol, Social Point’s Marketing Outsourcing Creative Manager, was enjoyable and exciting. Originally from Romania, Ana gained…

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