Technology & BI - yellowHEAD Dev

ALISON ANALYTICS ALERTS

What should you include in your artwork in order to maximize your conversion rate and boost your campaign? Determining which elements to focus on within your creatives can be a tricky business. Alison (previously Alison Art) eliminates the guesswork.

By combining computer vision technology and machine learning engines (and a bit of human touch), Alison recognizes content elements within your ad’s creative and provides recommendations for a better creative strategy. We are able to gain a faster and deeper analysis of what works for which users with real-time insights pulled from all the historic performance marketing data at our disposal.

This kind of accuracy nearly makes the old A/B testing process obsolete, allowing us to build new, enhanced creatives with more precise user targeting. So you can deliver a more exact message to each exact audience!

Maximize CVR

Improve CPA

Increase ROI

Gain unparalleled insights into the performance of all your marketing efforts with clear and simple visualization!

yellowHEAD offers complete transparency over the entire activity across channels, and you can see it all in one comprehensive view. With the yellowHEAD Analytics Platform, you get a fully customizable dashboard that paints a whole picture of your paid and organic marketing performance.

Our technology gathers actionable insights in real time, allowing us to efficiently shift budgets according to what’s working best.

Track Marketing KPIs in Real Time

Make Data-Based Decisions

Optimize Campaign Performance

Feel secure knowing that yellowHEAD’s internal alerting system monitors your campaign performance in real time!

We developed yellowHEAD Alerts to keep us on the ball when it comes to your budgets. This internal automated notification system monitors an array of tailor-made KPIs for each partner and delivers live signals to your account manager.

With the yellowHEAD Alerting System, we can make sure that our campaign performance is always within predefined targets, so you’re always getting the most out of your ad spend.