How Will the iOS 15 Update Affect Marketing?

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How Will the iOS 15 Update Affect Marketing?

How Will the iOS 15 Update Affect Marketing?

October 27, 2021
ASO
Best Practices
General

On June 7th, Apple held its Worldwide Developer Conference (WWDC21), which kicked off with some of the biggest announcements in…

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Google Play Ratings and Reviews Will Soon Be More Localized Than Ever

Google Play Ratings and Reviews Will Soon Be More Localized Than Ever

August 26, 2021
ASO
General

Major news for app developers! On Tuesday, Google announced that ratings and reviews will be localized by market starting in…

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The 10 Commandments of Incredible App Preview Videos

The 10 Commandments of Incredible App Preview Videos

August 24, 2021
ASO
Best Practices

If a picture is worth a thousand words, video is worth so much more. The world of ASO has definitely…

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Webinar Recap: Optimizing & Unearthing Opportunities Amid iOS Privacy Changes

Webinar Recap: Optimizing & Unearthing Opportunities Amid iOS Privacy Changes

August 5, 2021
UA
ASO
Events

In the latest yellowHEAD webinar, we discussed the impact of iOS 14 and what marketers can expect from iOS 15.…

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Google Play Updates Its Privacy and Security Policy

Google Play Updates Its Privacy and Security Policy

July 29, 2021
ASO
General

Google announces new user data policies designed to provide more user transparency and to help people make informed choices about…

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Android Increasing Privacy Controls With Release of Android 12 Beta

Android Increasing Privacy Controls With Release of Android 12 Beta

June 22, 2021
UA
ASO
General

Android users will soon have more control over how their data is used by apps and advertisers. By the end…

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Google Play takes another step closer to the App Store

Google Play takes another step closer to the App Store

May 13, 2021
ASO
General

Google has announced another change to its policies for app metadata and introduced new guidelines for assets listed on its…

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ASO TIPS FOR THE NEW YEAR: Positioning Your Brand in the App Stores in 2021

ASO TIPS FOR THE NEW YEAR: Positioning Your Brand in the App Stores in 2021

January 25, 2021
ASO
Events
Best Practices

The undeniable benefit of ASO in a mobile app store listing is that it escalates App Store visibility and improves…

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Localization & Culturalization Tips That Boost App Growth

Localization & Culturalization Tips That Boost App Growth

November 20, 2020
ASO
Events

Localization is a hot topic among ASO experts. Adjusting your app store listing is necessary to reach a worldwide audience,…

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