Maximizing Your User Acquisition & User Retention

Marketing news, trends & insights

Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

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Maximizing Your User Acquisition & User Retention

Maximizing Your User Acquisition & User Retention

August 28, 2017
UA
Events

Delivered at Casual Connect USA 2017. Learn how to maximize your UA and UR strategies from experts on the developer…

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10 Ways to Boost Your Creative Thinking

10 Ways to Boost Your Creative Thinking

August 22, 2017
Creative
Best Practices
General

Wherever your work lands you on the marketing funnel – analytics, conversion, retention, biz dev – creativity is always needed.…

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Streamline Your Campaigns With Google AdWords Automated Rules

Streamline Your Campaigns With Google AdWords Automated Rules

August 20, 2017
UA
Best Practices
General

Managing your Google ad campaigns can be quite time-consuming. There are so many factors to consider – monitoring performance, adjusting…

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Is the Google Play Short Description More About Keywords or Conversions? An ASO Study

Is the Google Play Short Description More About Keywords or Conversions? An ASO Study

August 8, 2017
ASO
Best Practices
General

One of the critical questions in ASO surrounds how to best use keywords – where do they get their best…

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NEW Facebook Feature – Value-Based Lookalikes

NEW Facebook Feature – Value-Based Lookalikes

August 1, 2017
UA
Best Practices
General

Adapting is Leading Facebook marketing is constantly evolving, as new features and updates are added on a weekly basis. Missing…

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Facebook A/B Testing – Stop Guessing Start Testing!

Facebook A/B Testing – Stop Guessing Start Testing!

July 26, 2017
UA
Best Practices
General

Please, stop asking me what's better. “Should I use video ads or just regular ones? "What should my objective campaign…

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How Personalized App Marketing Lifts Revenue

How Personalized App Marketing Lifts Revenue

July 24, 2017
UA
Best Practices
General

Ever wondered how many apps people keep on their smartphones? According to some statistics, the majority of Americans keep between…

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Tips for Effective Video App Install Campaigns

Tips for Effective Video App Install Campaigns

July 20, 2017
UA
Creative
Best Practices
General

Video App Install Campaigns in the Lead If you’re an app developer, you know that building a scalable and monetizable…

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Facebook Ads: A Quest for More Ad Placements

Facebook Ads: A Quest for More Ad Placements

July 11, 2017
UA
Best Practices
General

Last month, Facebook announced that they had crossed the bar of 2 billion active users. Yet, there is not enough…

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