Holiday Marketing Tips: How To Prepare the Holiday Season

Marketing news, trends & insights

Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

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Holiday Marketing Tips: How To Prepare the Holiday Season

Holiday Marketing Tips: How To Prepare the Holiday Season

November 8, 2018
UA
Best Practices

Don’t we all just love shopping? Especially during the holiday season – AKA sales season! The shopping season begins with…

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Dynamic Search Ads (DSAs) – The perfect companion for your Google Ads strategy!

Dynamic Search Ads (DSAs) – The perfect companion for your Google Ads strategy!

October 31, 2018
UA
Best Practices

Are you sure you have all your bases covered when it comes to your Google Ads? Maybe there are keywords…

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The Link Between Organic and Paid App Installs

The Link Between Organic and Paid App Installs

October 14, 2018
UA
ASO
General

Much has been written about the relationship between paid and organic installs and whether the former has any sort of…

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UAC Creative Best Practices – Guide & Tips from Google & yellowHEAD

UAC Creative Best Practices – Guide & Tips from Google & yellowHEAD

September 17, 2018
UA
Creative
Best Practices

Since the first Universal App Campaign was launched and up until the not-so-recent migration that forced all app advertisers to…

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Playable Ads are Literally a Game Changer!

Playable Ads are Literally a Game Changer!

September 13, 2018
UA
ASKyH
Best Practices

This ASKyH video will answer all the questions you may have about Facebook playable ads. When these new interactive video…

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How to counteract & comply with GDPR on your website – a Facebook case study

How to counteract & comply with GDPR on your website – a Facebook case study

September 5, 2018
UA
SEO
Best Practices
General

Are you getting traffic from anywhere in Europe to your website? If you do, you must be GDPR compliant! What…

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Introduction to Google Keyword Planner

Introduction to Google Keyword Planner

August 29, 2018
ASO
Best Practices
General

The Competitive World of Keywords We all want to be the top choice in everything in life, right? We want…

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How to Use A/B Testing to Increase App Conversion Rates (CRO)

How to Use A/B Testing to Increase App Conversion Rates (CRO)

August 13, 2018
ASO
ASKyH
Best Practices

Find out how to incorporate A/B testing into your app growth using Google and Apple features. In this episode of…

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Maximizing App Engagement to Boost Your ASO

Maximizing App Engagement to Boost Your ASO

August 12, 2018
ASO
Best Practices

Why It is Important and How to Maximize it You’ve got a great new app to put on the market…

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