How to Create Truly Binge-Worthy Content

Marketing news, trends & insights

Pour yourself a cup of coffee, kick up your feet, and read some marketing material.

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How to Create Truly Binge-Worthy Content

How to Create Truly Binge-Worthy Content

September 17, 2020
SEO
Best Practices
General

Bingeable content keeps prospects in your sales cycle. Keep reading and learn the strategies that Netflix uses to get people…

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The 6 Best Instagram Ads & What They All Have in Common

The 6 Best Instagram Ads & What They All Have in Common

August 24, 2020
UA
Creative
Best Practices

To engage with modern audiences, you’ll need Insta ads with wit, humor, and brand-right messaging like these examples. Insta Ads…

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Art Meets Data in Today’s Creative Revolution

Art Meets Data in Today’s Creative Revolution

August 20, 2020
Creative
Technology
Events

Creatives have a huge impact on campaign performance, and yet the creative process is often not founded on much more…

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The Morning After: Mobile UA Post-IDFA

The Morning After: Mobile UA Post-IDFA

August 19, 2020
UA
Events

With iOS 14 around the corner and the de-facto depreciation of the IDFA, the world of mobile UA will need…

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ASO’s Secret Weapon: A/B Testing with Google Play Store Listing Experiments

ASO’s Secret Weapon: A/B Testing with Google Play Store Listing Experiments

August 18, 2020
ASO
Best Practices
General

Testing graphics is a vital piece of the App Store Optimization puzzle in order to ensure your app page’s success.…

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The 6 Best Display Ads Examples & What Makes Them Click-Worthy

The 6 Best Display Ads Examples & What Makes Them Click-Worthy

August 11, 2020
UA
Creative
Best Practices

Find out how these stellar display ads used simple best practices to make their mark. Display Ads Display ads are…

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Keep the Updates Coming, Google! New In-App Review API

Keep the Updates Coming, Google! New In-App Review API

August 6, 2020
ASO
General

This time, the feature in question is apt to become either an app’s best friend or its greatest foe –…

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What is Performance Marketing? – yellowHEAD’s Overview

What is Performance Marketing? – yellowHEAD’s Overview

July 30, 2020
Best Practices
General

yellowHEAD has been a digital performance marketing agency for over seven years now, and it hit us. We’ve produced a…

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Adapting to User Acquisition Trends & Capoeira Moves, Deniz Varol is letgo’s Marketing Chameleon

Adapting to User Acquisition Trends & Capoeira Moves, Deniz Varol is letgo’s Marketing Chameleon

July 28, 2020
Q&A
General

For Deniz Varol, business has always been an interest. She took business class as an elective in high school, where…

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