The Morning After: Mobile UA Post-IDFA
With iOS 14 around the corner and the de-facto depreciation of the IDFA, the world of mobile UA will need to adapt fast.
yellowHEAD sat down with other experts from Adjust, Playtika, and Storemaven to discuss this and more:
- The impact of the IDFA deprecation on Apple Search Ads, attribution, retargeting and monetization
- How can UA managers prepare for a world with almost no IDFA data?
- How can SKAdNetwork be leveraged to optimize UA spend?
- What will retargeting and re-engagement look like?
- How will reporting change?
- What are the current possible best solutions?
You can watch the full webinar below: