ASO TIPS FOR THE NEW YEAR: Positioning Your Brand in the App Stores in 2021

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ASO TIPS FOR THE NEW YEAR: Positioning Your Brand in the App Stores in 2021

ASO TIPS FOR THE NEW YEAR: Positioning Your Brand in the App Stores in 2021

January 25, 2021
ASO
Events
Best Practices

The undeniable benefit of ASO in a mobile app store listing is that it escalates App Store visibility and improves…

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5 Winning Mobile Game Ads (Including 2 of Ours!) & What Makes Them Great

5 Winning Mobile Game Ads (Including 2 of Ours!) & What Makes Them Great

January 21, 2021
UA
Creative
Best Practices

  With hundreds of thousands of mobile games available on the App Store and Google Play today, it’s hard for…

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Reviewing Google’s December 2020 Core Update

Reviewing Google’s December 2020 Core Update

January 11, 2021
SEO
General

In early December, Google underwent its most recent core update to its algorithm. The previous core update was in May…

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Easy Guide to Getting Familiar with Automated App Ads

Easy Guide to Getting Familiar with Automated App Ads

January 6, 2021
UA
Best Practices
General

Facebook introduced app install ads, a system designed to tackle advertising problems on their platform. Quite frankly, this was the…

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How to Grow Your Mobile Games by Testing Ad Creative the Right Way

How to Grow Your Mobile Games by Testing Ad Creative the Right Way

December 21, 2020
UA
Creative
Best Practices

Finding out what’s working — and what’s not — is key to mobile growth.  With so many ad formats, platforms,…

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5 Creative Optimization Tips for Social Casino UA

5 Creative Optimization Tips for Social Casino UA

December 16, 2020
UA
Creative
Best Practices

Grab the attention of high-value social casino players with these user acquisition strategies. Social casino games are immensely popular, with…

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Online Ad Formats: The Ultimate Guide to Creative Optimization

Online Ad Formats: The Ultimate Guide to Creative Optimization

December 10, 2020
UA
Creative
Best Practices

Consider this blog post your one-stop shop for all things digital advertising. When it comes to online ad formats, marketers…

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Webinar Recap: How Data is Revolutionizing Game Creatives for UA

Webinar Recap: How Data is Revolutionizing Game Creatives for UA

December 8, 2020
UA
Creative
Events

We’ve rounded up the highlights from our recent webinar with industry experts. https://www.youtube.com/watch?v=P6VnduoYz_U&t=1s Data is a valuable tool in user…

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To creativity and beyond! yellowHEAD becomes Facebook Marketing Partner for Creative!

To creativity and beyond! yellowHEAD becomes Facebook Marketing Partner for Creative!

December 3, 2020
Creative
Technology
Company News

yellowHEAD proudly became a Facebook Marketing Partner (FMP) for Creative, and we owe it all to our amazing creative team,…

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