How a yellowHEAD blog increased organic performance in Google search

When the Chat GPT trend emerged, our marketing experts noticed it and the yellowHEAD SEO team quickly optimized SEO guidelines.

The SEO team

• Researched search engine trends
• Conducted competitor analysis
• Identified the most relevant keywords based on search volume and user intent
• Created a relevant article structure
• Formulated a clear content hierarchy and titles based on web trends
• Created meta tags with leading keywords and high engagement

In order to optimize the article’s structure, they researched how results were displayed in the SERP and aimed to receive feature snippet results. To make the article concise and user-friendly, it was recommended to use bullet points and base section headings on a FAQ.

The design team

Next, the yellowHEAD design team conducted competitor research and chose yellow to represent the brand. The design conveyed information transfer and all the possibilities that Chat GPT offers, with a universal design to appeal to global markets. The design included the well-known GPT logo along with the company logo and was an eye-catcher, displayed in the feature snippet to increase the conversion rate.

The marketing team

Finally, the yellowHEAD marketing team focused on social media efforts to drive traffic to the blog post through LinkedIn, Facebook, Instagram, and Twitter.