The Challenge
A top website management tool turned to yellowHEAD to improve their mobile app’s discoverability and visibility in the Google Play and iOS App Store for the US and other markets. They were also aiming to fine-tune their listing with the right mix of keywords. More specifically, the company wanted to increase Store Listing Visits and Acquisitions from non-branded search terms.
Our Approach
yellowHEAD’s ASO team curated a strategy that was bound to help the app achieve its goals. They decided that a 3-pronged keyword strategy was the best course of action.
Based on their thorough keyword research, the team focused on opportunities from the following 3 categories of search terms:
- Website building
- Creating a blog
- Opening & managing an online store (eCommerce keywords)
With the plan in place, implementation came next. They carefully incorporated the keywords seamlessly into the app’s store listing. In this way, the algorithms would understand the app’s relevance to the topics and the app’s rankings for those keywords would improve.
Shortly after the initial optimization went live, the Play Store algorithm began associating the app with a wider variety of similar apps including e-commerce, events and app builder apps. They also moved into top 10 positions for a wide variety of keywords such as “mobile website builder”, “website creator”, “start a blog”, and more. Keywords like “blogger app”, “website maker app free”, “website app”, “website creator free” appeared for the first time as a source of search traffic for the page according to data from the Google Play Console!
The app also started being featured in the Play Store more frequently in the ‘Business Tools’ section alongside other prominent business/productivity apps.
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