Tropicats & yellowHEAD find the purrr-fect localization strategy

Tropicats & yellowHEAD find the purrr-fect localization strategy

Wooga is a well-established mobile game developer and has been in the casual gaming industry for over 10 years now. As a leader in their field, they have built their business on creating engaging stories that transport players on epic adventures. At the heart of each game is a gripping character-driven narrative. Their portfolio includes such hits as June’s Journey, Tropicats and Pearl’s Peril.


RU Feature Graphic Test
+13% increase in CVR to Retained Installs (D1)

DE Feature Graphic Test
+14.5% uplift in first-time installers

BR Modifications
Top 10 positions for several key phrases
Organic CVR increased by ~3%

CVR to Retained Installs (D1)
First-Time Installers
Organic CVR
We have been really happy working with yellowHEAD, as they continually provide creative solutions to improve our ASO strategy. With their insights, we have seen a great improvement in performance for our pages.
Galina Fedulova

Galina Fedulova

Marketing Manager, Wooga
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