A new website was launched in February 2022 in the competitive arena of parenting lifestyle, baby care, and health. The website represents a repositioning of an existing brand that previously focused on a different product within this industry.
After a year of SEO efforts, we’ve managed to cross the number the previous domain monthly sessions:
The challenge is twofold:
yellowHEAD oversaw this branded SEO & ASO project and gave attention to both site and branding migration. The project called for collaboration with the client, development, and content teams. The primary goal was to prevent technical errors during the initial phase, and subsequently, establish new authority, maintain/provide new positions on the SERP, and boost organic traffic. Additionally, the aim was to increase new app installations.
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