PSafe – How A/B Testing Boosted Conversion & App Ratings

PSafe – How A/B Testing Boosted Conversion & App Ratings

PSafe is one of the largest mobile developers of top security and performance optimization apps for Android. PSafe’s main Antivirus and Cleaner app, DFNDR, gets over 250K daily installs and is ranked among the top 10 apps in Google Play.


PSafe achieved substantial growth of 28% in conversion rates, which helped them in reaching top 10 rankings in the Google Play US store’s Top Free Overall Apps category. The following concludes our successful tests with DFNDR and their cumulative impact.

yellowHEAD’s successful collaboration with DFNDR is an ongoing process with continuous testing of many different aspects that require constant attention in order to maintain a positive trend in conversion rates and organic installs.

Increase in CvR
in Tools Category
TOP 10
in Top Free Overall
As we continue to grow our user base globally, we turned to yellowHEAD to help us optimize Google Play app store conversions. The team at yellowHEAD has been great to work with and delivers results that have had a significant positive impact on growth of the DFNDR app.
Ram Rao

Ram Rao

CMO, PSafe
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