The Challenge
Accelerate the global growth of DFNDR by optimizing Google Play app store conversions.
Our Approach
yellowHEAD’s App Store Optimization methodology enabled to A/B test all app page assets including the descriptions, icon, feature graphic, and other components.
Short Description: Through A/B testing of short description variations, yellowHEAD’s experts identified that the use of numbers and a strong CTA performed best:
![](https://dev.yellowhead.com/wp-content/uploads/1-2.png)
Long Description: An in-depth keyword research allowed to find the terms that the client’s audience is searching for, and their creative implementation in a number of description tests yielded positive results.
App Icon: yellowHEAD’s in-house ads design studio created several variants of the app icon and, through active A/B testing, our experts identified that the icon variant containing the year outperformed the standard icon with just the logo.
Screenshots: yellowHEAD’s creative team played a lot with the feature graphic and screenshots, testing every single one until the best performing images were found.
![](https://dev.yellowhead.com/wp-content/uploads/3-3-300x223-1.png)
yellowHEAD’s ASO experts ran numerous additional experiments to help define the winning combinations.
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