Ilyon levels up their user acquisition with yellowHEAD’s results-driven videos

RESULTS

yellowHEAD produced a steady flow of high performing creatives that drive action. The results exceeded Ilyon’s expectations.

15%

Higher CTR

12%

Higher CVR

10%

Higher ROI

yellowHEAD’s process is super easy and super smooth. They’re a great partner. In terms of creatives, they always supply new things that deliver great results and highlight features that we want to see in our videos. If we have something to expedite in the videos, they fix it and in a short amount of time.

Gil Ohayon

Sr. User Acquisition Manager, Ilyon

The Challenge

Ilyon wanted the ability to have a new stream of well-performing videos each week with a variety of video assets that were refreshing and provided a new perspective than what they were creating in-house.

Cue yellowHEAD.

Our Approach

Our Creative Studio began conducting thorough market research on the bubble game industry. We began producing several videos to be tested, focusing on the following aspects to make the ads more attractive and entice the users to try the game out:

Gameplay-based creatives vs. more eye-catching moments/effects that aren’t necessarily part of the gameplay
Flat vs. 3D animation
Different orientations
Different sound effects/background music

yellowHEAD was not only able to provide Ilyon with what they were looking for, but also able to provide better results and way more impressions than the videos they uploaded in the past.

Check out the two videos with the best results!

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