Hard Rock International & yellowHEAD Hit the Right Chords With Snapchat Audiences

Hard Rock Blackjack Casino, an exciting table games social casino experience from Hard Rock International launched in 2020.

RESULTS

Through an in-depth market analysis and deep understanding of the different ways to advertise on each platform, yellowHEAD’s UA team helped Hard Rock Blackjack Casino reach their target audience and surpass their KPIs.

Their refreshed strategic approach resulted in a 103% increase in ROI D7 and 109% increase in ROI D30 vs historical benchmark seen on other platforms. Not only was Hard Rock able to exceed revenue goals, but they were able to scale this revenue growth efficiently with an 86% decrease in CPMs.

The Challenge

Upon the launch of the Hard Rock Blackjack Casino game, Hard Rock partnered with yellowHEAD to reach their ROI D7 and ROI D30 goals.

Our Approach

Looking to ensure that Hard Rock exceeded their goals, yellowHEAD revisited their existing user acquisition strategy and determined there was a need to shift away from underperforming platforms. Having spotted opportunities in a specific market that was worth exploring further, the team decided to test on Snapchat as it has a high penetration in the target market and fit the desired potential player demographic.

yellowHEAD’s User Acquisition team developed the best strategy to achieve, and even surpass, Hard Rock’s KPIs. In order to reach the maximum number of potential users in the market, the team used both Snap Ads (which appear in Stories) and Story Ads (which appear in Discover), and optimized for both app installs and purchases.

Through this strategy, Hard Rock & yellowHEAD reached amazing results, exceeding their performance seen on other platforms and achieving their ROI goals.

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