Winning big in global markets with Facebook dynamic language optimization

RESULTS

DGN’s localized campaign resulted in a higher conversion rate among non-English speaking players than it had ever achieved before, and delivered a new stream of highly profitable players from new markets and a significant boost in revenues.

2.5X

lower cost per install

35%

higher return on ad spend

2.5X

increase in new users

Facebook dynamic language optimization allowed us to explore new markets and significantly increase our reach to social casino players. With Facebook’s location targeting tools, we were able to tailor our messaging to high-value players around the world, expanding our global presence and gaining more from our ad spend. Facebook is a valuable partner for DGN and yellowHEAD.

Uriel Shklanovsky

VP Marketing

The Challenge

DGN Games wanted to dramatically increase the number of highly profitable players it could reach across the globe, while maintaining and maximizing its conversion rate.

Our Approach

Lucky Time Slots is DGN’s latest successful title, played by millions of social casino fans around the world. The game developer’s growth strategy involved winning a larger market share by accessing new markets.

The majority of game developers primarily target the US market, neglecting non-English speaking markets. DGN’s strategic move was to explore beyond the US by testing Facebook dynamic language optimization in partnership with the yellowHEAD team.

The team applied Facebook’s location targeting tools to reach 6 global markets, and built 6 versions of the Lucky Time Slots ad, each tailored to a different target market. DGN and yellowHEAD then used dynamic language optimization to serve the right ad to the right audience.

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