Cyberghost Wins Big with yellowHEAD UA and ASO

ASO

In an era where personal browsing data has become a commodity, CyberGhost VPN stepped in with a solution. Their advanced VPN technology protects sensitive personal data from being used and sold by businesses and malicious parties, making the internet a safe, personal space once again.

RESULTS

CyberGhost turned to yellowHEAD User Acquisition and ASO teams so they could scale their Apple Search Ads campaigns while keeping the cost per acquisition low.

Phase 1:

In the first phase of the campaign, Cyberghost doubled ad spend while simultaneously lowering CPA by at least 16% (often more) – great for that level of spend. These were the results:

39% purchase uplift
7% increase in Installs to Purchase
16% decrease in Cost per Acquisition
9% decrease in Cost Per Install

Phase 2:

In the second phase, Cyberghost continued scaling with a stabilized CPA, in accordance with a 3-month media growth plan.

Growth Media Plan results:

31.1% traffic increase in the first month
Additional 32.2% traffic increase in the second month
10% CPA decrease in the first month
Additional 1.3% CPA decrease in the second month
59% increase in traffic in the third month while CPA increased by only 20% (and still was within the KPIs)

The Challenge

When yellowHEAD first started its work for CyberGhost, the monthly spend was about average. This is fine in general, but since they were looking to scale, they needed a way to do it in the most efficient way, especially in terms of Cost Per Acquisition.

Our Approach

yellowHEAD helped CyberGhost succeed on Apple Search Ads by optimizing existing campaigns and preparing new ones in advance. The approach had to be highly organized and focused to get results.

The team focused on organizing the campaign’s structure and reducing the account CPA
In-depth keyword optimization and research

Once yellowHEAD met (and surpassed) the original goal, the plan went into Phase 2.

The Phase 2 plan was to increase traffic systematically but aggressively month over month while still optimizing campaigns and keywords, and creating new campaigns as we went.

Eventually, yellowHEAD achieved the growth media plan’s goal after only 2 months while increasing traffic and improving results at a rate better than anticipated.

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