The Short Evolution of App Store Optimization (ASO)

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The Short Evolution of App Store Optimization (ASO)

The Short Evolution of App Store Optimization (ASO)

May 21, 2019
ASO
General

Like any other marketing strategy, App Store Optimization has changed over the years, and today you’ll need a long-term plan…

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How to Optimize Google Campaigns Effectively

How to Optimize Google Campaigns Effectively

May 19, 2019
UA
ASKyH
Best Practices

Are you getting the most out of your Google Ads? Mike Hemi, Marketing Specialist, will show you 5 tips on…

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Instagram Story Ads: The modern-day elevator pitch

Instagram Story Ads: The modern-day elevator pitch

May 13, 2019
UA
Best Practices

Instagram isn’t just a feed of endless pictures of food, filtered selfies, and memes anymore. It has become one stop…

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Strategy and Tact – Wooga’s Andrey Filatov shows us what makes him a true marketer

Strategy and Tact – Wooga’s Andrey Filatov shows us what makes him a true marketer

May 7, 2019
Q&A

With over 10 years of experience marketing gaming and tech products, Andrey Filatov is a true marketer. Even though he…

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Move Over, Kids – It’s Amos’ Turn to Play. DGN’s Amos Adler on Social Casino App Marketing

Move Over, Kids – It’s Amos’ Turn to Play. DGN’s Amos Adler on Social Casino App Marketing

April 8, 2019
Q&A

Amos from DGN has proven that passion and work can go hand in hand. He has always been a gamer…

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An Organic ‘Switcheroo’ in App Store Connect Metrics: Why Your Search Slumped and Your Browse Boomed

An Organic ‘Switcheroo’ in App Store Connect Metrics: Why Your Search Slumped and Your Browse Boomed

April 1, 2019
ASO
Best Practices
General

The yellowHEAD ASO team recently identified an anomaly in the metrics reports in iOS App Store Connect – and we…

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Building The Best Mobile Growth Stack

Building The Best Mobile Growth Stack

March 19, 2019
UA
Events

The tools available from hundreds of different companies these days can be overwhelming. However, different tools are better than others…

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Custom Store Listings – How Does This Differ from Translated Listings?

Custom Store Listings – How Does This Differ from Translated Listings?

March 18, 2019
ASO
Best Practices
General

Google Play has come out with a new way to localize app store listings on the Google Play Developer Console,…

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10 Tips to Boost Your Ad Campaign with Winning Ad Design

10 Tips to Boost Your Ad Campaign with Winning Ad Design

March 7, 2019
UA
Creative
ASKyH
Best Practices

In this ASKyH episode, Merav and Mike team up once again to share their thoughts on how to boost your…

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