January 29, 2018

Increase App Installs with App Store Optimization (ASO)

With millions of apps flooding the app stores every day, how are you able to make yours stand out from the crowd? App Store Optimization is a great tool to help your app earn its place in top search results.

In this episode of ASKyH, we will be discussing the basics of what ASO is and why developers should take advantage of it. Touching on things like keyword research, graphics (screenshots, icons, feature graphics, and videos), optimization tools, as well as localization.

We will be answering the following questions:

  • What is app store optimization?
  • Why should you use it?
  • How will it help increase installs?

Welcome ladies and gentlemen to the first episode of ASKyH. My name is Mike and I’ll be your ASO specialist for the next two minutes and however many seconds the editing team feels like making it. How long guys? Okay.

So let’s get right down to it. What is ASO?

In the most basic of form, App Store optimization is basically SEO but for apps. It has been on the rise over the last few years. It’s done through a variety of tools, such as

It is done to help increase organic installs and lower CPI across all marketing efforts. By doing ASO, you’re optimizing the roads in which users will take to get to your app store page, whether it be Facebook, Google, SEO, whatever.

When doing ASO, you are optimizing your search visibility. What this means is that you want to be ranked for as many high-traffic relevant keywords as possible, so that when users search terms within the category, they can find your app.

Once people find your app and land on your app page, you want to make sure that they install that app. This is done through optimizing graphics and the marketing message through a/b testing, aka – that’s right you guessed it – conversion optimization.

Last but not least, make sure you are localizing. This means searching for phrases in that specific language and not just translating them.

It’s not enough to optimize your page just once though. Maintenance is key to having a well-optimized store listing. Think of a fancy restaurant. Now think of how frequently they update their menu. You want to apply this same idea to your store listing.

ASO is a great tool to help increase search visibility and ultimately drive installs, but it’s not the only deciding factor. Platforms are moving towards more quality apps. They want to see crash rates are down, user reviews are up and developers are responding to these reviews.

Well that’s it, guys – a quick summary of ASO. If you have any questions then please feel free to contact us and we’ll hit them up next time. You can also check out our blog posts below or our following ASO-related ASKyH videos about creating compelling app graphics and A/B testing to increase app conversion rates.

My name is Mike and thanks for tuning in. We’ll see you next time on ASKyH.

Read more about App Store Optimization on yellowHEAD’s blog:


How To Choose an ASO (App Store Optimization) Tool


ASO & Paid Campaigns

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