ASO App Store Optimization or Bust!
ASO is becoming a household name as an app store discoverability solution. Still questioning whether this marketing channel is worth the time and money or a passing fad? How does it work? Is it something you can do alone? Listen to ASO experts discuss how App Store Optimization is playing a growing part in the mobile ecosystem and how focusing on key ASO elements can result in measurable growth across mobile platforms.
Delivered at Casual Connect USA 2015
Panel:
Yonatan Dotan, VP of Inbound Marketing, yellowHEAD
Alex Malafeev, Founder, Sensor Tower
Jeet Niyogi, Marketing Director, Playtika Canada
Blake Pollack, CMO, The ASO Project
Moderator: Dean Takahashi, Lead Writer, GamesBeat @ VentureBeat