June 13, 2023

A Recipe for Success: 1 Happy Client, 3 Dimensional Video, 4 Glittering Telly Awards

Telly Award Winner FG

Immerse yourself in the realm of cinematic masterpieces, where legendary films such as “Rocky,” “Hercules,” and “Karate Kid” have etched the “From Zero to Hero” theme into our collective consciousness. These monumental narratives effortlessly ignite profound emotional responses within viewers, leaving an indelible imprint on their hearts and minds.

Motivated by the immense impact of this universal motif, we set out on a creative quest to incorporate its magnetic allure into our advertisement. Little did we anticipate the extraordinary level of triumph and accomplishment that awaited us on this exhilarating journey.

1 Happy Client

At the forefront of mobile game development stands Small Giant Games, an industry-leading company renowned for their creation of the critically acclaimed match-three role-playing game Empires and Puzzles. Embark on a captivating journey where players begin from humble beginnings, harnessing the power of elemental matches to fortify their heroes and engaging in fierce battles against formidable adversaries, all in pursuit of ascending to the pinnacle of triumph.

In the realm of Empires and Puzzles, the path to greatness unfolds as players diligently cultivate their skills, employing strategic prowess to assemble awe-inspiring combinations. With every triumph, a sense of accomplishment resonates, propelling players ever closer to the summit of achievement in this immersive gaming experience crafted by the visionary minds at Small Giant Games.

Through our extensive research, we have discovered that progression stands as the most potent driving force behind player engagement in RPG games. Players yearn for an experience that transcends the mere act of playing a game; they seek a profound sense of advancement, accomplishment, and personal fulfilment. With an insatiable desire for growth, players crave to navigate their virtual journeys with a tangible feeling of progress and development.

Within the realm of RPG games, the pursuit of progression becomes an integral part of the player’s identity, shaping their perception of success and imbuing their virtual endeavours with purpose. Whether it be unlocking new abilities, conquering formidable challenges, or amassing valuable resources, the player’s relentless pursuit of personal growth fuels their unwavering commitment to the game. In the realm of RPG gaming, the allure of progression transcends the boundaries of mere entertainment, elevating the experience to one of profound self-fulfilment.

3-Dimensional Video

Driven by our deep understanding of player motivation, we embarked on a journey to intertwine this innate drive with a captivating creative motif. Infused with a dash of humour, an element that never fails to elevate the allure of any creative endeavour, the result was nothing short of magical.

Our primary objectives revolved around crafting an advertisement that would leave an indelible mark on players who encountered it. We aspired to ignite a sense of sheer entertainment, captivating their attention and immersing them in a world of pure delight. Simultaneously, we aimed to resonate with their deepest internal desires, tapping into the very core of their motivation, and igniting an unmistakable spark of inspiration within.

To ensure a comprehensive understanding of the game, we carefully weaved the intricacies of its mechanics and narrative into the fabric of the advertisement. By seamlessly blending the realms of entertainment and education, players would grasp the essence of the game, allowing them to fully appreciate its immersive experience.

Lastly, we sought to elevate the entire presentation to a cinematic masterpiece, imbuing it with a sense of grandeur and spectacle. Through the harmonious fusion of creative elements, we aspired to create a truly memorable and awe-inspiring experience that would linger in the minds of players long after they encountered our ad.

4 Glittering Awards

The Telly Awards was founded in 1979 to honour excellence in local, regional and cable television commercials with non-broadcast video and television programming added soon after. With the recent evolution and rise of digital video (web series, VR, 360 and beyond), the Telly Awards today also reflect and celebrate this exciting new era of the moving image on and offline.

The Telly Awards annually showcase the best work created within television and across video for all screens. Receiving over 12,000 entries from all 50 states and 5 continents, Telly Award winners represent work from some of the most respected advertising agencies, television stations, production companies and publishers from around the world. The Telly Awards recognizes work that has been created on the behalf of a client, for a specific brand and/or company (including your own) or self-directed as a creative endeavour.

This year, the 44th annual Telly Awards included FOUR wins for yellowHEAD (Bronze and Silver) in 4 Promotional Video categories: Use of 3D Animation, Use of Animation, Use of Graphics, and a Fully Animated masterpiece. The winning video was our video for Small Giant Games.



The resounding success of our video can be attributed to the deep personal connection it shares with our work process, which closely mirrors the heroic journey. Allow us to take you on a captivating voyage through the steps that bring our creative vision to life:

  1. Familiarity: Our first step involves getting to know you, the client, on a profound level. We immerse ourselves in your brand, understanding its essence, values, and aspirations. This foundation allows us to embark on a journey that aligns perfectly with your goals.
  2. Research: Armed with the insights gained from our initial familiarisation, we delve deep into extensive research. We explore your target audience, market trends, and competitors, unearthing valuable knowledge that shapes the direction of our creative concept.
  3. Concept: With a wealth of information at our fingertips, we embark on the exhilarating stage of concept development. Our team of imaginative minds collaborates to craft a unique and compelling narrative that captures your brand’s essence while captivating the hearts and minds of viewers.
  4. Storyboard: Building upon the concept, we meticulously construct a visual roadmap through the art of storyboarding. This stage allows us to plan each scene, crafting a cohesive and visually stunning journey that unfolds seamlessly on screen.
  5. Simple Animation: The initial stages of our work bring the story to life through simple animation techniques. Here, we lay the foundation, capturing the essence of your message and creating an engaging visual experience.
  6. Advanced 3D: As the narrative gains momentum, we step into the realm of advanced 3D animation. This stage breathes life into our characters and environments, infusing them with depth, realism, and a captivating sense of immersion.
  7. Feedback: At every step of the journey, we prioritise collaboration and open communication. Your feedback is invaluable, serving as a guiding light that shapes the final outcome. We ensure that your vision aligns seamlessly with our creative execution.
  8. A Final Winning Version: Through a meticulous refinement process, we weave together all elements into a cohesive and captivating final version. Every frame, sound effect, and transition is carefully fine-tuned, resulting in a video that not only meets but exceeds your expectations.

Ready to embark on your next production video? Reach out to us today at https://dev.yellowhead.com/creative-studio/, and let our creative studio bring your vision to life with a touch of magic, expertise, and unmatched dedication.

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